November 15, 2023
In a striking fusion of luxury and sustainability, NEOM, the revolutionary development in northwest Saudi Arabia, today announced its latest venture: Epicon, a breathtaking coastal tourism destination located on the Gulf of Aqaba.
Epicon, designed to be a gateway to the future, aims to redefine the standards of hospitality and architecture. The project features two iconic towers, one soaring to 225 meters and the other to an impressive 275 meters. These architectural marvels will be home to an ultra-premium 41-key hotel, including 14 luxury suites and apartments, promising an unparalleled living experience.
But the allure of Epicon doesn’t stop there. A short distance from the towering hotels lies the serene Epicon resort. Nestled in tranquility, the resort boasts 120 rooms and 45 residential beach villas, offering a blend of indulgence and peacefulness. With amenities such as a state-of-the-art gym, library, workspaces, pools, and lounges, guests and residents will have everything they need at their fingertips.
Epicon’s commitment to sustainability is evident in its eco-friendly practices and innovative design, which harmonize seamlessly with the coastal environment. The development will preserve 95% of its area for nature, incorporating cutting-edge ecological design and construction techniques.
Offering a diverse range of experiences, Epicon caters to every need. From leisure activities at the beach club to bespoke wellness programs, nature exploration, watersports, and fine dining options, Epicon ensures an unforgettable experience for both its guests and residents.
This announcement comes shortly after the introduction of Leyja, another NEOM initiative focused on sustainable tourism. With both Epicon and Leyja, NEOM strengthens its position as a leader in the luxury tourism market, aligning with the Kingdom’s Vision 2030 to diversify its economy and cultivate a robust tourism industry.
As NEOM continues to grow, Epicon stands as a testament to its vision of creating a future where luxury, sustainability, and innovation coexist in harmony, setting new benchmarks in the global luxury tourism market.
Epicon’s innovative design, conceived by the renowned architectural studio 10Design, features two jagged skyscrapers connected by horizontal levels that include a unique outdoor pool among other luxurious spaces. These steel-clad towers, set against NEOM’s desert backdrop, are designed to evoke a mirage, blending the futuristic with the natural environment.
The development’s commitment to eco-friendly practices and innovative design extends beyond its architectural marvels. Epicon is designed to preserve 95% of its area for nature, incorporating sustainable ecological design and construction techniques. This commitment is a key part of NEOM’s broader strategy under Saudi Arabia’s Vision 2030, which aims to diversify its economy and establish the Kingdom as a significant player in the global luxury tourism market.
Epicon, along with Leyja and other NEOM projects like The LINE, Oxagon, Trojena, and Sindalah Island, showcases Saudi Arabia’s ambition to transform its desert landscape into a sustainable and luxurious tourism paradise. These developments are not just architectural feats but also represent a significant shift towards sustainable living and eco-tourism, positioning Saudi Arabia as a future leader in these sectors.
The project has, however, faced criticism on human rights grounds, highlighting the complex interplay of ambitious development and social responsibility. As NEOM continues to evolve, it will be crucial for the project to balance its groundbreaking vision with ethical and sustainable practices.
In summary, Epicon stands as a symbol of Saudi Arabia’s futuristic vision – a blend of luxury, sustainability, and architectural innovation that promises to reshape the landscape of global tourism.
For more information on Epicon and NEOM’s other projects, visit NEOM’s website.
Photos: courtesy NEOM.com
